Online Reputation and Brand Management

There is no such thing as bad press – or is there? In today’s world information travels at breakneck speed on the internet; your good name and reputation can be tarnished in an instance. And for those whose name is an established brand, protecting your reputation means protecting your livelihood. Is it really possible to protect your good name from damaging publicity especially as travels on the information highway?

PIR Group believes that negative search results can be countered with the right set of tactics. For any given search, results can generate as many negative outcomes as good ones. By utilizing optimization tactics similar to those that work to position for improved search results, effective measures can be implemented to combat any negative publicity that makes its way across the internet.

PIR’s strategy focuses on several key areas:

• Your name is your unique identity and helps provide your very own presence on the internet.
• Registration of a domain name and similar domains help establish usage rights along with ownership.

• Create web copy that is well written contributes to site relevancy and improves traffic volume.
• Provide information that references specific keywords unique to your web site.
• Combine right keywords in your web content to ensure results in more relevant keyword searches.
• Content tailored for varied audiences across Fan Pages, Blogs, Hub sites (Propeller, Squidoo, Hub pages, Zimbio), Social sites (MySpace, Facebook, etc.), Wikipedia and websites with sub domains.

• Syndication helps provide material to other/multiple sites.
• Syndication provides partner sites with overview of recently updated content that is approved and cleared for usage.
• Receiving sites benefit from syndicated material that adds immediate, fresh content to its pages – attracting users.
• Dispatching site benefits by creating free advertising, promoting across numerous online outlets and reaching new audiences – routing new traffic to site of origin.

• Prepare for worst case scenarios by identifying potential crisis situations and assessing best prevention measures.
  
• Implement tactics that help minimize damage to public image.
• Include initiatives to insure full recovery of public image.