Paid Search Marketing

Achieve top search rankings with Pay Per Click (PPC). PPC is a term derived from online advertising which means that the web site advertiser pays for each qualifying click that an ad generates. The cost for this service is based on a formula used to price online advertising. The PPC method is accounts for 30% of all search results and generates immediate results.

Targeted Investment Approach

Managing your budget such as the highly competitive keyword bidding process and selectively choosing an appropriate strategic approach are crucial for maximizing returns.

PIR Group believes that a winning combination of research, testing and metrics be in alignment with specific marketing objectives to ensure a cost-effective payoff.

Research

• Define client goals.
• Determine how best to budget time and money to achieve goals.
• Recommend the appropriate search technique to produce value-added outcomes.

Testing

• Create and run test modules for each campaign.
• Isolate and examine relative variables associated with the campaign.
• Track and monitor initial response.
• Take corrective action.
• Improve the effectiveness and efficiency of your resources.

Metrics

• Identify and track key performance indicators.
• Adjust for market changes.
• Make an accurate performance assessment of your PPC efforts.